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We motivate Big Brands to think, act and behave like a Start up or Challenger!
Our goal is to expose extraordinary human behaviours, real people, their culture, the brands they use and the world they live in that will enforce a change in your offering and proposition whether that’s your current product in need for iteration, brand positioning or future product innovation.
The collective have all launched products into retail, enjoyed successes, learnt from failures and will inspire you with a fresh perspective and motivate you to be more disruptive in your category.
Arriving at a diagnosis and recommended treatments is often complex, involving multiple steps. We use our Mind Map and various idea generation techniques to help us navigate through these intricacies.
Please be rest assured that Non-Disclosure agreements will always be signed by all parties involved in any projects. The privacy and confidentiality of any information shared is respected at all times.
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MIND TONIC TECHNIQUES
We use our very own 7 M’s to Innovation Model to help create a myriad of ideas.
These include Mutiny, Mimicry, Mutuality, Make a Link, Mind Share, Mind Swapping and March to the beat.
The final Mind Tonic Proposal with Recommendations could be any or all of the following:-
The Product Brief
Energising Innovation. New Product Development could be a reformulation of your existing product, a completely new innovation or a product extension within your existing category or beyond. Our 7 M’s ideation techniques, external workshops with the right stimulus create concepts that have real commercial value that will set you up for true sustainable success. Our product briefs come with full compliance, pack label and claim checks as well as fully costed recipes.
The Brand Brief
The Mind Tonic Collective will help you define the future of your existing brand or characterise your new brand, it’s personality, vision, values, purpose and identity. Through a series of rational and emotional questions as a starting point we will create your brand house, product pyramid, the brand key or essence wheel with a difference along with providing you with an understanding of what consumers associate with your brand and provide you with the insights to make you stand out on shelf and in the consumers minds verses the competition. We help you uncover and discover new unexplored territories.
The Design Brief
Clear, Succinct and Challenging. The design brief is essential for bringing the ideas to life. Whether it”s a refresh, a full rebrand or a new range design with a new packaging format, packaging label or media assets. It should excite, enthuse and stimulate your chosen brand or packaging design partners into action. The Mind Tonic will help you select the right partners for the project and create the design brief for you. The brief will outline all the deliverables and scope of the project including the single most important USP, any other key selling points, claims, functions, aesthetics, mandatories, timing and budget.
We will uncover the brand, product and cultural truths to tell you what you need to do and importantly how to do it.
“The Mind Tonic Collective gave a me a totally new mindset on a new proposition that have super charged our new brand invention and product offering”
The Mind Tonic Collective 