Are you looking for a different mindset on your latest innovation project? A fresh perspective that will motivate you and your team to think and act more like an unruly challenger?
The Mind Tonic is a a COLLECTIVE of senior start-up food & drink founders and innovative entrepreneurs. Each member has created a product, raised investment and successfully secured retail listings that are making sales.
Most importantly they are Visionaries!
The Collective has been created to help you with innovation, new product development, reformulation and /or a brand refresh.
The Entrepreneurs are able to see a category with a completely different attitude and perspective, they have a relentless inquisitiveness to uncover raw insight, have the strength and skill to be stimulated from cross categories and the power to move quickly from creative ideas to quick/cost effective experiments through to realisation. Discover More.
Latest from the Collective
The Mindset of Internal Teams
Many internal teams will often share with you what they can’t deliver. Sometimes the ideas presented to you and the board are just the safe stuff based on current limitations in the team or in the manufacturing plant. Your internal teams are busy, they are stressed and feel pressured. They worry about how their ideas…
The Mindset of Marketing Agencies
It’s an unfortunate truth that many agencies only offer solutions that they can deliver. Agencies’ ideas are limited to both their technical discipline as well as their capacity to implement within that discipline It’s not too hard to imagine that if you go to a digital agency they will tell you that you need is…
The Mindset of Innovation Consultants
Growth strategy, Idea generation, Innovation delivery and Internal capability building – this is what innovation consultants do. They answer questions like ‘How might we determine our corporate purpose and embed it throughout the organisation? What’s the specific customer problem or opportunity, and how much does it matter to them? What unique capabilities or strengths does…
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The Mind Tonic Collective 